Friday, March 7 - Malmö
The Go-to-Market Design Workshop by #MEGADEALS
Ignite Sweden has partnered with #MEGADEALS to offer startups and scaleups a workshop where you can learn everything you need to create your go-to-market model in finite markets.
The marketing and sales around large B2B deals are almost always highly reliant on a handful of individuals who can orchestrate them well. This workshop will provide you with all the elements you need to take your business offering to the top of c-level and stakeholders' decision-making agendas.
In this full-day workshop you will learn:
- How to select the ideal industries, countries, and organizations to prioritize in the short, medium, and long term
- Strategies for selecting the right stakeholders to go for
- Tailoring your positioning and messaging for companies introducing new categories (the W-model)
- Developing a go-to-market model for companies selling new categories in finite markets, covering marketing, social selling, sales, KPIs, organization, and adjustments based on market phase
This workshop has been created by Christopher Engman, a serial entrepreneur, investor, author, and founder of #MEGADEALS.
The workshop will take place on March 7. 20 participants will have the chance to attend in-person in Malmö.
Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this workshop. Please note that priority will be given to startups that have had meetings with potential customers through Ignite Sweden in the past calendar year. Startups in an excellence incubator program are not eligible to participate. Your participation is funded by Vinnova. More info below.
